About Founder

Shadi Abdulhadi is a Dubai-born and raised entrepreneur shaped by the city’s spirit of growth and innovation. With a background in aerospace engineering, a master's degree in marketing and communications, and a Global Executive MBA, he combines technical expertise with creative vision and a passion for building teams. As the founder of 255 Investments, Shadi manages a diverse portfolio that includes media, startups, and hospitality. He is also the driving force behind Boopin, the homegrown agency he founded in 2011, which has evolved into a global network spanning nine countries, helping brands connect with people through media, creativity, and technology. Additionally, Shadi serves as a consultant to multiple startups in Europe and Singapore, supporting their growth with his expertise. His story is still unfolding, but the vision is clear: to continue creating an impact, from Dubai to the world.